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What are companies looking for when seeking out an athlete to help promote their brand?

February 17, 2025Travis Van Noy

Companies seeking athletes to help promote their brand look for several key attributes and qualities that align with their marketing goals and brand values. Here are some of the primary...

Building Your Personal Brand as an Athlete: A Key to Attracting Business Partnerships

February 17, 2025Travis Van Noy

In today's dynamic sports landscape, building a personal brand as an athlete has become more important than ever. The emergence of the name, image, and likeness (NIL) movement has opened...

Empowering NIL Athletes: "LIKENES$" Snapback

January 18, 2024Travis Van Noy

As the world of college sports evolves, so do the opportunities for student-athletes. With the recent changes to Name, Image, and Likeness (NIL) regulations, athletes now have the chance to...